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Can Privacy Drive Profits?

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Can Privacy Drive Profits?

Put yourself in the customer’s shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy. Your Web site’s privacy policy can be a key factor in a customer’s decision to do business with you, and it is vital to ensuring you don’t run afoul of your online legal and regulatory responsibilities. Need more reasons? Read on.